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Oct 27 2004

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Mailing list runs afoul of Rolex

As a mailing list operator, I found this item quite interesting …

Rolex wants spam removed from list archives.

It has come to Rolex’s attention that your company is the Bulletin
Board operator for http://lists.freeswan.org. Your Web Page enables the
following vendors to advertise and conduct sales of counterfeit and
infringing Rolex watches bearing the Rolex Trademarks:

Vendor Exact Location of Counterfeit Rolex
Watch Posting on
http://lists.freeswan.org Web Site/
Bulletin Board

Now two things immediately come to mind about this…

  1. Obviously Rolex’s attorney’s lack clue one when it comes to the source of this ‘violation’. I suspect they are using some kind of web robot (or even Google) to find references to ‘Rolex’ spam on web pages and, thinking the site is actually responsible for the spam, tries to strong arm the content off.
  2. Why do mailing list operators leave their posting policy wide open? It’s really not unreasonable to require that only people who subscribe to the list are allowed to post. This is the policy for ALL my mailing lists.

Obviously this kind of thing isn’t going to effect me … as non-subscribers are not allowed to post on my lists. But the total lack of knowledge on the part of Rolex is disturbing.

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